Welcome to Street League’s 2017-18 annual report! It’s our first 100% digital report, with lots of videos and images to share with you, from what has been another exciting and positive 12 months at Street League.
This year’s report focuses on conversations, which are a key part of how we build trusting relationships with young people, partners, employees and the public. Our Chair (Mike Parker) and CEO (Matt Stevenson-Dodd) open the report with their reflections on the year, our successes, what we didn’t get right and what we’ve learned.
To navigate the report, follow the arrows to scroll down, the right or left.
Prime Minister Visits Street League
Prime Minister Theresa May announced new funding to tackle racial inequalities in youth unemployment during a visit to our Birmingham Academy. She spoke with our young people and staff about the inequalities revealed by last year’s Racial Disparity Audit.
Her visit was a great way to end a fantastic year at Street League. We successfully supported 1,656 young people into an employment, education or training (EET) outcome – see how many were achieved through the year as you look back on the past twelve months.
We want to continue our efforts to develop programmes that allow us to work with young people over a longer period. Youth unemployment has been steadily decreasing in recent years but the structural challenges facing young people living in disadvantaged communities remain. It was also revealed that some groups of young people have to overcome additional inequalities.
Prime Minister Theresa May, on a visit to Street League in March, challenged the country to #ExplainOrChange the inequalities revealed by last year’s Racial Disparity Audit. For example, 23% of 16 to 24 year olds from ethnic minorities are unemployed, compared to only 12% of White 16 to 24 year olds – despite both groups holding similar qualifications.
25% (547/2,165) of the young people Street League engaged last year reported to be from BAME backgrounds. We found that there is no significant difference in the likelihood of young people progressing into employment, education or training, regardless of ethnicity. We also identified that there is a slightly higher likelihood of young people we’ve supported, from BAME backgrounds, staying in work for at least six months. New filter options on our impact dashboard, like ethnicity and age, will allow greater scrutiny of who we are working with and their journeys at Street League.
Street League & DHL launch national programmes
Street League developed its partnership with DHL to offer a new employability programme, allowing young people to take part in sessions that get them motivated and informed about jobs in logistics.
Programmes like this prepare our young people to get moving into work. We developed the programme alongside DHL’s leadership team, site managers and employees who were best placed to showcase what a job at DHL entails. We are looking forward to developing the programme from an initial three-city pilot.
Fundraising through events!
We continued to invest in new fundraising opportunities and this year introduced fundraising from events. These offer fun and exciting ways for Street League supporters to get involved and help raise money to tackle youth unemployment. While we invest in new fundraising opportunities, like events, we have seen our return on investment for fundraising reduce from 10:1 to 7:1, however this still sits well in line with average sector ratios.
We kicked this off with Street League staff in January, challenging ourselves to fundraise for Street League. We have seen team members take on runs of varying distances, a climb up Snowdon, football events and even dance the Macarena in Central London (dressed as a dinosaur!)
Transformational 10-year partnership
Street League and Inspiring Scotland celebrated a ten-year partnership in December, which has seen 4,763 young people supported into employment, education and training. The strength of the partnership comes through the honest conversations we’ve had when things did not go to plan and we worked together to find solutions. It is also helped by our shared commitment to social impact and supporting young people across Scotland achieve their potential.
Street League Launches Impact Dashboard
Just hours after we published our 2016-17 annual report, we put it out of date. That’s because instead of waiting until the end of the year to publish cumulative data we launched an online Impact Dashboard enabling users to interact with real-time data about the young people we support.
We wanted to move forward the conversation about transparent social impact reporting and highlighted the young people we weren’t able to support as well those who moved into an outcome. We learned a lot from publishing the dashboard and received helpful feedback from partners and the public. We adjusted some features to further ensure the privacy of young people’s data, changed internal data collection and reporting processes, and explored external data sets to help us benchmark our results.
People’s Postcode Lottery commits a further £700,000
Thanks to the amazing support of their players, in October People’s Postcode Lottery committed a further £700,000 to our work with young people from disadvantaged communities across the UK. Since 2016, they have invested £1.9m into Street League. This has enabled us to develop our capacity and respond directly to the needs of young people through innovative new programmes and services.
'Things I wish I learnt at school'
The second year of our national campaign, ‘Made Outside the Classroom’, saw young people, Ambassadors, staff, trustees and partners share what they wish they had learnt at school. We also announced Tom Nolan, as a new Street League Ambassador.
The campaign, run just after exam results were released, emphasised that you can achieve success outside of the classroom and exam results are not the be all, end all. The purpose was to increase our outreach and we were delighted with the results. It saw 611,874 social media impressions and our online programme sign-ups be 2.24 times higher (345/154) than the same period the year before.
Fitness rolled out nationally!
We launched our 10th Fitness team, having piloted this new programme in 2016. Seeing its success at engaging young people and helping them progress into work, we rolled it out nationally in 2017 across England and Scotland
Alongside our employability support, young people get a chance to take part in a range of group and individual fitness activities. Through our participant feedback surveys and exit reviews, we get a sense of what aspects of our programmes are particularly effective. We learned that young people really valued accessing local fitness centres and felt more confident doing so having been shown ‘gym etiquette’. These skills are so important to helping young people stay physically active when they graduate from our programmes.
Since launching our Dance-Fit programme in 2015, Street League has been focussed on increasing the number of young women we engage and support on our programmes. In August we reached 25% and over 2017-18 female participation reached 27% (723/2,712) overall. We hope to meet our target of 30% by April 2019. This will be a great achievement, given we had 3% (71/2,111) female participation in 2014.
We have adapted our outreach materials and offered more flexible support to young women, who often have different motivations and priorities when joining employability programmes. We were pleased to find that there was no significant difference between males and females progressing into Hard Outcomes or sustaining those for six months. We did find that young men are slightly more likely to disengage from our programmes and we are planning to continue our efforts to better understand the factors that contribute to this.
We have benefited from corporate partners’ and Sport England’s support to develop our female-targeted programmes and look forward to continuing to offer inclusive employability support to a wide range of young people. 220 young women were supported into work, education or training outcomes with 44 getting jobs in hospitality, 39 in professional services and 38 in customer services.
As well as focusing on diversity and inclusion on programmes we are prioritising this as an employer too. This saw us voluntarily report our gender pay gap and set up a Diversity and Inclusion Working Group who are considering a whole range of policies, their implementation, organisational culture and learning.
What stands out in the feedback we get from young people is how much they appreciate, respect and trust our frontline staff. Street League makes a difference in young people’s lives thanks to the amazing commitment of our team and that they consistently go the extra mile. It was great to bring everyone together at Stirling University for two days to share good practice, celebrate achievements and have fun!
Annual tournament celebrates corporate partnerships
Street League and CVC hosted their 7th annual Challenge Victory Cup tournament in May, which brought together 28 corporate partners for a great night of football and fun. The event, hosted by Dion Dublin, raised funds for Street League’s work, which they learned about first hand as each team had a Street League young person join their team for the night.
Modern Apprenticeships launched in Scotland
We have engaged with an even wider network of employers as we launched Modern Apprenticeships in Scotland. These will form a key part of Street League’s work in Scotland as we continue to make a real difference in addressing the skills gap that can prevent young people from fulfilling their potential.
We started our journey by recruiting seven Modern Apprentices to Street League. These young people worked in our seven regional offices and six of them completed the programme, achieving valuable qualifications before progressing into full-time jobs.
28% (764/2712) of the young people we supported on our employability programmes in 2017-18 had no previous work experience, which was highlighted as a significant barrier by employers recruiting young people. We have worked alongside our network of Scottish employer partners (130 in 2017-18) to identify which sectors to focus on and what skills they most value in the workplace.
Hospitality (165), retail (149), and customer service (134) continue to be sectors into which the highest number of young people we work with progress. We are offering Apprenticeships in these areas as well as business administration, leisure and digital skills. We welcome employers in Scotland interested in upskilling their existing staff, or hiring Modern Apprentices to please get in touch.
Street League is a charity that relies on donations to deliver our vision to see an end to youth unemployment. Your donation will directly help us support more young people into jobs, training and education around the UK. www.justgiving.com/streetleague